Consumer Markets and Consumer Buyer Behavior

Which of the following is not part of the buyer decision proocess?

• Information Search

• Evaluation of Alternatives

• Post Purchase Behavior

• All of the other answers are part of the buyer decision process.

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

• Purchase decision

• Evaluation of alternatives

• Need recognition

• Post-purchase behavior

Which part of the buyer decision process is first?

• Need recognition

• Information search

• Purchase decision

• Evaluation of alternatives

Which part of the buyer decision process is the last step?

• Need Recognition

• Information search

• Purchase decision

• None of the other choices are correct

Steps in the buyer decision process are___________skipped.

• Never

• Rarely

• Often

• Always

Marketers consider need recognition to be the beginning of a ___________________.

• New experience

• Path to a solution

• Series of problematic events

• Lost opportunity

The amount of research a consumer does depends on___________________.

• Strength of the need

• Amount of information the consumer already has

• The ease of obtaining the information

• All of the other answers are correct

During the pre-purchase part of the purchase experience, research_______________be undertaken

• Must

• May not

• Can not

• None of the other answers are correct

Marketers need to consider ______________of the influences of consumer behavior.

• None

• Some

• All

• None of the other answers are correct

The relative weighting of alternatives can be used in the decision making process in order to_______________.

• Rank alternatives

• Highlight the most important characteristics of alternatives

• Eliminate inappropriate or unlikely alternatives

• All of the other answers are correct