Persuasive Techniques Test Corrections

the facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief.

• Generalization

• Rule of Three

• Evidence

• Alliteration

is used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid and convincing.

• Figurative Language

• Adjective

• Loaded Words

• Pronouns

descriptive words used to add emphasis and create an emotional response

• Bias

• Connotation

• Assertion

• Adjective

the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable

• Ethos

• Alliteration

• Attacks

• Jargon

the inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience

• Repetition

• Logos

• Generalization

• Alliteration

when groups of 3 adjectives or phrases are used to make ideas memorable

• Rule of Three

• Adjectives

• Pathos

• Anecdotes

short personal stories used to connect with the audience and add evidence or credibility to an argument

• Assertion

• Pronouns

• Logos

• Anecdotes

when an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sound factual

• Ethos

• Bias

• Assertion

• Loaded Words

special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility

• Rhetorical Questions

• Attacks

• Exaggeration

• Jargon

words charged with an underlying meaning or implication and are used to produce emotion in an audience

• Loaded Words

• Adjectives

• Connotation

• Ethos