MARKETING Gümnaasium - Push or Pull

What is a rip-off?

• a product with low quality and high price

• a product with high quality and high price

• a product with high quality and low price

• a product that is ripping off

The pricing strategy is similar to different kinds of products/services?

• no

• yes

Best time for developing the price strategy arrives when the product is ready?

• yes

• no

Offering as low prices as possible is ALWAYS the best possible choice?

• no

• yes

What is premium pricing strategy about?

• low quality product is sold with high price

• high quality product is sold with low price

• what ever product is sold with high price

• high quality product is sold with high price

IDEALLY you should combine Push and Pull strategies, thus not just choosing one or another...

• no

• yes

Why does analyzing your competitors marketing campaigns make sense? (MULTIPLE ANSWERS)

• you are able to adapt your own strategies

• you understand your customers better

• you get to know what does not work

• what works on your competitors is expected to work with your products as well

Why is push strategy useful?

• it pushes your customers to make decisions faster

• it pushes your customers to pay more

• it helps a larger volume of products get out to customers faster

• it pushes your customers to buy more

A Pull Strategy usually takes longer to adapt then Push Strategy?

• yes

• no

For testing new products following strategy is more suitable...

• Pull Strategy

• Push Strategy