E.Choose the most suitable words to complete these sentences

A lot of cosmetics companies give away ............. so that

customers can try the product before they buy.

• leaflets

• commercials

• free samples

Advertising companies spend a lot of money on creating clever.................. that are short and memorable, such as the message for Nike: 'Just do it'.

• slogans

• posters

• exhibitions

Celebrity ............ is a technique that is very popular in

advertising at the moment.

• exhibition

• research

• endorsement

If news about a product comes to you by .............., someone tells you about it rather than you seeing an advert.

• word of mouth

• the press

• the Internet

Many companies use post and electronic ............... because they can target a particular group of consumers all at the same time.

• slogans

• mailshots

• posters