
MKT REVIEW 6-3 INFLUENCE CONSUMER DECISIONS
Quiz
•
Business
•
9th - 12th Grade
•
Easy
Jackie Aguiar
Used 2+ times
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16 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Personal identity is the characteristics that make a person unique
TRUE
FALSE
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A consumer’s personality, age, ethnicity, and gender can affect their buying behavior.
TRUE
FALSE
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Routine decision making is used for purchases that are made frequently and do not require much thought.
TRUE
FALSE
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
By studying consumers, businesses should be able to develop products and services that don’t match the needs and expectations of their customers.
TRUE
FALSE
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Important factors making up a personal identity can be a person’s race, age, gender identity, or ethnicity.
TRUE
FALSE
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A reference group is a group of people or an organization that an individual admires, identifies with, and wants to be a part of.
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Limited decision making is used more on a daily basis.
TRUE
FALSE
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