MKT REVIEW 6-3 INFLUENCE CONSUMER DECISIONS

Personal identity is the characteristics that make a person unique

• TRUE

• FALSE

A consumer’s personality, age, ethnicity, and gender can affect their buying behavior.

• TRUE

• FALSE

Routine decision making is used for purchases that are made frequently and do not require much thought.

• TRUE

• FALSE

By studying consumers, businesses should be able to develop products and services that don’t match the needs and expectations of their customers.

• TRUE

• FALSE

Important factors making up a personal identity can be a person’s race, age, gender identity, or ethnicity.

• TRUE

• FALSE

A reference group is a group of people or an organization that an individual admires, identifies with, and wants to be a part of.

• TRUE

• FALSE

Limited decision making is used more on a daily basis.

• TRUE

• FALSE

Extensive decision making is instantaneous, and the customer doesn’t have to think about the decision they are making.

• TRUE

• FALSE

Self-concept is an individual’s belief about their own _

• Identity

• Image

• Capabilities

• All of the listed

The second important influence on buying decisions is a person’s _____ and social environment.

• Individual

• Habitable

• Cultural

• Lifestyle