UNIT 20

Which of the following is false regarding why a SWOT Analysis is used?

• A. To build on the strengths of a business

• B. To minimize the weaknesses of a business

• C. To reduce opportunities available to a business

• D. To counteract threats to a business

How often should a SWOT Analysis be performed?

• A. Only when specific issues need to be addressed

• B. At least once per year

• C. Only when the business starts

• D. Every 3-5 years

Which of the following could be a strength?

• Weather

• A new international market

• A price that is too high

• The location of a business

Which of the following could be a weakness?

• A developing market such as the Internet

• Competitors with access to better channels of distribution

• Poor quality of goods and services

• Special marketing expertise

Which of the following could be an opportunity?

• Having quality processes and procedures

• Moving into new market segments that offer improved profits

• Damaged reputation

• A new competitor in your home market

Which of the following could be a threat?

• Changes in technology

• A market vacated by an ineffective competitor

• Location of your business

• Lack of marketing expertise

Which of the following is true about preparing a SWOT Analysis?

• It should focus on where the organization is today, not where it could be in the future.

• SWOT Analysis is objective

• It should be specific and avoid grey areas

• It should analyze the organization only and ignore the performance of competitors.

When assessing an organization's internal environment a manager is concerned with:

• A. Strengths and Weaknesses

• B. Opportunities and Threats

• C. Strengths and Opportunities

• D. Weaknesses and Threats

After conducting the SWOT analysis, managers need to ensure that which of these things occur?

• A. weaknesses are offset by the strengths and threats are turned into opportunities

• B. weaknesses are offset by opportunities and threats are turned into strengths

• C. strengths are offset by weaknesses and opportunities and turned into threats

• D. strengths are offset by opportunities and threats are turned into weaknesses

Data that is analyzed by numbers is called?

• A. Qualitative Data

• B. Quantitative Data

• C. observation

• D. All of the above