
UNIT 20
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Professional Development
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Javeria Malik
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44 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is false regarding why a SWOT Analysis is used?
A. To build on the strengths of a business
B. To minimize the weaknesses of a business
C. To reduce opportunities available to a business
D. To counteract threats to a business
2.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
How often should a SWOT Analysis be performed?
A. Only when specific issues need to be addressed
B. At least once per year
C. Only when the business starts
D. Every 3-5 years
3.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following could be a strength?
Weather
A new international market
A price that is too high
The location of a business
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following could be a weakness?
A developing market such as the Internet
Competitors with access to better channels of distribution
Poor quality of goods and services
Special marketing expertise
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following could be an opportunity?
Having quality processes and procedures
Moving into new market segments that offer improved profits
Damaged reputation
A new competitor in your home market
6.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following could be a threat?
Changes in technology
A market vacated by an ineffective competitor
Location of your business
Lack of marketing expertise
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following is true about preparing a SWOT Analysis?
It should focus on where the organization is today, not where it could be in the future.
SWOT Analysis is objective
It should be specific and avoid grey areas
It should analyze the organization only and ignore the performance of competitors.
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