Bag Rituals

Which letter from the acronym HEAT does this statement belong to: Share relevant and inspiring brand information with your client

• H

• E

• A

• T

Which letter from the acronym HEAT does this statement belong to: Explain why the product is perfect for them

• H

• A

• T

• E

Which letter from the acronym HEAT does this statement belong to: Share relevant knowledge & product stories

• H

• T

• A

• E

These are the key ingredients in building meaningful relationships with our customers and can support in us successfully achieving our sales targets.

• Truth,

• Trust

• Rapport

• Desire

This is built when the client feels that you have heard and understood their needs and they see you as an expert.

• Rapport

• Trust

• Desire

• Creativity

This is the moment where you carefully reveal the bag and remove it from the dust bag in front of the client.

• The Unveil

• Experience The Bag

• Holding the Bag

• The Dust Bag

What should we do with the dust bag when presenting the bag?

• Never bring the dust bag on the shopfloor

• Keep the dust bag inside the bag to retain its shape

• Fold the dust bag neatly, leaving the logo facing upwards.

• Keep dust bags in the back of house at all times

These are ways to create a great initial impression for a customer upon entering the store EXCEPT ONE?

• Store standards uniform and grooming are immaculate

• Use TED and W questions to discover your customers bag needs.

• Welcome your clients warmly

• Ensure bags are displayed to VM standards and strategically placed near entrances and with ready to wear.

Pick two great bag questions you can ask your client?

• What are the most important things that you need from your bag?

• Is there a particular kind of leather you are looking for?

• Tell me more about your lifestyle?

• Are you in search of something for everyday use?

A technique we can use to confidently close a sale.

• AURA

• HEAT

• END

• FOMO