Market research

What best describes the marketing department?

• Promotion & Advertising
• Helping to sell products
• Recording financial information
• Conducting background business tasks

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

Which is the odd one out?

• Newspaper
• Magazines
• Books
• Questionnaires

What is the difference between qualitative and quantitative

• They both mean more or less the same
• Qualitative is about numbers
• Quantitative means looking at opinions
• Quantitative is about numbers and figures

What is not an advantage of a questionnaire?

• They are reliable

• They are always up to date

• They are accurate

• They are published (normally for free)

Which one is not an example of primary research?

• focus group
• survey
• website
• questionnaire

What is the main purpose of market research?

• find out who your competitors are
• find out what your target market wants
• find out where your customers live
• find out why your business is failing

Who is this entrepreneur?

• Bob Bates
• Bill Gates
• Bill Jobs
• Bob Gates