Media Literacy: Message/Stereotypes/Bias

The advertising message is...

• the conclusion that the creator of a piece of media wants the audience to accept.

• the reason a text has been created.

• the people who view, listen to, or read a media text.

• a predictable formula/pattern and oversimplified opinion or belief.

An explicit message is when...

• the text directly tries to convince you to purchase or believe something.

• the text has hidden messages; for example, in a car ad, all of the actors are young people wearing expensive clothes.

An implicit message is when...

• the text directly tries to convince you to purchase or believe something.

• the text has hidden messages; for example, in a car ad, all of the actors are young people wearing expensive clothes.

A stereotype is...

• a predictable formula/pattern and oversimplified opinion or belief.

• the type of media being used.

• the conclusion that the creator of a piece of media wants the audience to accept.

• preference or prejudice for or against one thing, person, or group over another; generally unfair reasons.

Bias is...

• a predictable formula/pattern and oversimplified opinion or belief.

• preference or prejudice for or against one thing, person, or group over another; generally unfair reasons.

• when the text tries to convince you to purchase or believe something.

• physical characteristics such as age, race, gender, and social qualities such as occupation, education, and hobbies.

Audience is...

• the people who view, listen to, or read a media text.

• the reason a text has been created.

• the conclusion that the creator of a piece of media wants the audience to accept.

• a predictable formula/pattern and oversimplified opinion or belief.

Demographics are...

• physical characteristics such as age, race, gender, and social qualities such as occupation, education, and hobbies.

• the types of media being used.

• cultural activities or products that reflect what the general masses of people like.

• oversimplified opinions or beliefs about a person.

Purpose is...

• the reason a text has been created.

• the type of media being used.

• the conclusion that the creator of a piece of media wants the audience to accept.

• when the media/text has hidden messages.

Medium is...

• the size between small and large.

• the type of media being used.

• the reason a text has been created.

• a predictable formula/pattern and oversimplified opinion or belief.

Popular culture is...

• cultural activities or products that reflect what the general masses of people like.

• physical characteristics such as age, race, gender, and social qualities such as occupation, education, and hobbies.

• preference or prejudice for or against one thing, person, or group over another.

• the people who view, listen to, or read a media text.