1.5.2 Technology

Which is an advantage to a business of using digital communication?

• Messages and data can be transmitted quickly

• Can lead to excessive communication

• Not all areas may be connected to the internet

• Training may be required to update employees on the use of digital communication

A zoo uses Twitter to announce the birth of a baby Giraffe. Which describes this method of digital communication?

• Email

• Video Conferencing

• Social Media

• Text

In addition to its premises, a designer clothes shop has developed a website in an attempt to:

• Increase sales

• Decrease sales

• Increase costs

• Decrease costs

Which statement below best describes e-commerce?

• Websites and applications that enable users to create and share content or to participate in social networking.

• An electronic method of payment online.

• A website displaying your product

• A commercial transactions conducted electronically on the Internet

Why must a business be aware of technology?

• So they can build robots to do all the jobs in a business.

• To maximise the efficiency of the systems within the business and create a competitive advantage over competitors.

• To make the business appear smarter to competitors and customers

• To get the latest iPhone

Which 3 of the following in a business does technology help to improve?

• Sales

• Quality

• Location

• Costs

Which of the following statements explain how the marketing mix might be effected by technology? (more than one answer!)

• Technology can help with pricing because it can bring costs down allowing you to charge a lower price to customers.

• Technology can help with promotion because companies can use ever more innovative ways of increasing our awareness and interest in their products/services.

• Technology can help with place because it can expand the number of channels of distribution that a business has allowing it to reach more potential customers.

• Technology can help with product because it can be used to design more efficient and reliable products then we have previously had.

Advantages of E-commerce might be?

• It allows a small business to start up from home testing the market before spending large sums of money on premises and staff.

• It allows a business to sell to the world without needing expensive overseas and distribution set up.

• Social media and websites allow customers to write reviews on your business that always boost your sales.

• It allows you through social media to develop a relationship with customers without meeting them physically.

In which of the following is an NHS doctor’s surgery most likely to use digital communication

• To provide product information on its website for customers

• To text patients to remind them of appointments at the surgery

• To receive payment for goods/services sold at the surgery

• To sell products to patients

Technology has enabled customers to compare how much different businesses are charging for goods and services. This has led to greater competition in terms of which element of the marketing mix?

• Place

• Price

• Product

• Promotion