How would you define the term up-selling?

It is a sales technique used to get a customer to spend more by buying an upgraded or premium version of what’s being purchased.<br /><br />

Selling an additional product or service to an existing customer.

Up-selling involves offering the customer a related product or service.

Up-selling is a sales technique used to get a customer to spend more by purchasing a product that's related to what's being bought already

Choose the best way for staff members to maximize sales in a hotel?

Have excellent product knowledge and provide outstanding customer service

Keep employees happy and reward them with incentive .

Host special events and private functions

increase point-of-sale revenue opportunities.

What is meant by the marketing mix?

It is about putting the right product or a combination thereof in the place, at the right time, and at the right price.

The combination of elements that make up the entire marketing process.

It is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year

A strategy that includes a number of different elements used to create a marketing plan.

What is the main feature that differentiate a product and service?

‘Products’ are the physical objects while ‘Services’ is an activity of performing work for others.

Products cannot be returned but services can be returned

Products are intangible and services are tangibles

Products cannot be stored but service can be stored

What is the main feature that differentiate a product and service?

‘Products’ are the physical objects while ‘Services’ is an activity of performing work for others.

Products cannot be returned but services can be returned

Products are intangible and services are tangibles

Products cannot be stored but service can be stored

What is a common online promotional activity used by hotels in Saudi Arabia?

Using pay-per-click advertising.

What approach would you use to upsell a superior room to a guest?

contact the guests in the days prior to their arrival and offer an upgrade

Make sure guests know what options are available

Upsell throughout the guest cycle

What is the main factor for a hotel to partner with a local tourist attraction?

Increased opportunities for business.

Integrated solutions to complaints

Define the Marketing mix

It is about putting the right product or a combination thereof in the place, at the right time, and at the right price.

The combination of elements that make up the entire marketing process.

It is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year

A strategy that includes a number of different elements used to create a marketing plan.

Choose the correct definition of the marketing mix?

Combination of product, price, place, and promotion used to market products and services

Process of collecting and analyzing data that's relevant to a specific marketing situation.

The way a hotel combines the main marketing elements to sell products that meet the needs and wants of customers

The way a hotel distributes its products and services through its disbrution channel

Can you tell why it is essential to use guest feedback to evaluae products and services

helps the hotel measure customer satisfaction

Show that the hotel do not value the guest opinions

helps the best customer experience

Helps the hotel withh budgeting

What is a common way to gain feedback from staff regarding the hotel services?

Continiung Profesional development

What is the main difference between a marketing strategy and a marketing plan?

A marketing strategy provides more detail.

A marketing strategy omits pricing plans.

A marketing plan includes several marketing strategies.

Time-related details are included in a marketing plan.

Why do hotels ask guests to rate their stay?

To understand customer perception.

To identify profit-making investments.

To reduce negative online reviews.

Which of the following is a benefit of employee training?

Helps staff identify organisational goals

Give staff direction on how the background knowledge of the products

Allocating marketing resources and monitoring

How can marketing mix techniques help a business ?

Identify the correct target markets

help managers do their jobs better

Can you identify the main promotional methods used by hotels in Madinah ?

Partnering with diverse travel agencies as a promotional tool

Which best describes the process of benchmarking?

Comparison of the performance of one operation or business with another

Comparison of actual performance with budget

Comparison of the costs of one product with another

Comparison of direct competitors' performance

How would you define the term up-selling?

c. "It is a sales technique used to get a customer to spend more by buying an upgraded or premium version of what’s being purchased.

a. Selling an additional product or service to an existing customer.

b. Up-selling involves offering the customer a related product or service.

d. Up-selling is a sales technique used to get a customer to spend more by purchasing a product that's related to what's being bought already

Choose the best way for staff members to maximize sales in a hotel?

c. Have excellent product knowledge and provide outstanding customer service

a. Keep employees happy and reward them with incentive

b. Host special events and private functions

d. increase point-of-sale revenue opportunities.

1. Market segments are a smaller portion of market shows:

b. A specified type of customers

Which of the following is an advantage of using market segmentation?

d. It allows a business to target its promotional strategy more effectively.

a. It saves money by avoiding the need for TV advertising.

b. It lets a business invest more in its employees.

c. It allows a business to charge higher prices.

b. Represents the central meaning of the product and conveys its essence.

a. Is what you buy in the shops — minus its packaging.

c. Places flesh on the bones of the product essence.

d. Is a physical and tangible thing.

During which step of the marketing segmentation, targeting, and positioning process does the firm ―develop a marketing mix for each segment?‖

d. The firm does not go through the ―development during any of the above steps.

Which of the following statements about segmentation is true?

B. Different segments might require different marketing strategies or mixes.

A. Segmentation identifies individual buyers that can be targeted with a market offering.

C. Buyers within a market segment have different needs, characteristics, and behaviors.

D. Most companies today mass market and do not segment their markets.

E. Market segmentation is part of a company's value proposition.

Unit 16 & Unit 27

Authored by Javeria Malik

Other

Professional Development

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60 questions

Show all answers

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is upselling?

a sales technique where additional products or services are added to the original purchase

a sales technique where a new product or service is suggested to a customer

a sales technique where the most products are sold in one transaction

a sales technique where new customers are targeted to increase a company's sales revenue

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is the most professional way for an individual member of staff to help maximize hotel sales?

Provide outstanding customer service

Monitor activity from nearest competitors.

Write a review on an external review site

Talk about the hotel on their own twitter feed.

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What costs need to be taken into consideration for a new hotel service?

Variables costs

Fixed costs

Fixed and variables costs

Training costs

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is only available in 5-star hotels?

Room service

On-site restaurant

Valet parking

Luxury quality linens

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Which of the following is NOT an example of an incentive?

Promotion

Commission

Coupons

regular salary

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

Why is upselling important?

They target your current customer base, which is less costly than attracting new customers.

They help build customer loyalty and trust.

They help build positive, lasting customer relationships.

help team members to achieve their sales targets

MULTIPLE CHOICE QUESTION

3 mins • 1 pt

What is upselling?

a sales technique where additional products or services are added to the original purchase

a sales technique where a new product or service is suggested to a customer

a sales technique where the most products are sold in one transaction

a sales technique where new customers are targeted to increase a company's sales revenue

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