Unit 16 & Unit 27

What is upselling?

• a sales technique where additional products or services are added to the original purchase
• a sales technique where a new product or service is suggested to a customer
• a sales technique where the most products are sold in one transaction
• a sales technique where new customers are targeted to increase a company's sales revenue

What is the most professional way for an individual member of staff to help maximize hotel sales?

• Provide outstanding customer service
• Monitor activity from nearest competitors.
• Write a review on an external review site
• Talk about the hotel on their own twitter feed.

What costs need to be taken into consideration for a new hotel service?

• Variables costs
• Fixed costs
• Fixed and variables costs
• Training costs

 Which of the following is only available in 5-star hotels?

• Room service
• On-site restaurant
• Valet parking
• Luxury quality linens

Which of the following is NOT an example of an incentive?

• Promotion
• Commission
• Coupons
• regular salary

Why is upselling important?

• They target your current customer base, which is less costly than attracting new customers.
• They help build customer loyalty and trust.
• They help build positive, lasting customer relationships.
• help team members to achieve their sales targets

What is upselling?

• a sales technique where additional products or services are added to the original purchase
• a sales technique where a new product or service is suggested to a customer
• a sales technique where the most products are sold in one transaction
• a sales technique where new customers are targeted to increase a company's sales revenue

How would you define the term up-selling?

•  Selling an additional product or service to an existing customer. 
• Up-selling  involves offering the customer a related product or service.
• It is a sales technique used to get a customer to spend more by buying an upgraded or premium version of what’s being purchased.<br /><br />
• Up-selling is a sales technique used to get a customer to spend more by purchasing a product that's related to what's being bought already

Choose the best way for staff members to maximize sales in a hotel?

• Keep employees happy and reward them with incentive .
• Host special events and private functions
• Have excellent product knowledge and provide outstanding customer service
• increase point-of-sale revenue opportunities.

What is meant by the marketing mix?

• The combination of elements that make up the entire marketing process.
• It is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year
•  It is about putting the right product or a combination thereof in the place, at the right time, and at the right price. 
• A strategy that includes a number of different elements used to create a marketing plan.