Chapter 4: Planning Business Messages

What is not considered a stage of the writing process?

• Organizing

• Printing

• Planning

• Writing

What is not under the planning stage?

• Choosing the medium and channel

• Analyze the situation

• Organize the information

• Adapting to the audience

Planning before writing:

• Makes the process a lot stressful

• Saves time

• Slows down writing

• Allow mistakes

Which is not a characteristics of quality information?

• Be ethical

• Be inaccurate

• Be relevant

• Be pertinent

All of the following are correct in gathering information except:

• Not listening to the community

• Considering the audience's perspective

• Asking the audience for input

• Uncovering audience needs

The unique challenges of communication on mobile devices are:

• Screen size and resolution

• Input technologies

• Data usage and operational costs

• All of the above

• None of the above

A main idea is a specific statement about a topic

• True

• False

The wider the scope of information the better the message is

• True

• False

All business messages have a general purpose. General purpose is to inform, to persuade, or to collaborate with your audience.

• True

• False

Analyzing your audience involves the following steps EXCEPT

• Understand your audience’s expectations and preferences

• Identify specific purpose

• Gauge your audience’s level of understanding

• Identify the primary audience