Consumer Behaviour

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

• waiting for advice

• information search

• enjoying the product

• all the above

A process by which a person selects, organizes and interprets the sensations received by the five senses is called

• perception

• sensation

• interpretation

• opinion

one's tendency in evaluating a product or object positively or negatively is referred to as

• attitude

• Perception

• Opinion

• Respond

The followings are consumer influences, EXCEPT

• culture

• motivation

• feelings

• store ambience

Which of the following questions is the BEST suits the obtaining information activities in consumer behaviour?

• How you use the product?

• How product compares with expectations?

• How much you throw away after use?

• How you pay for the product?

What is consumer behavior ?

• The mental and emotional processes and the physical activities of people who purchase and use goods to satisfy needs and wants.

• include every person or organization that has products, services or ideas to sell.

• refers to ecological, social, political, technical, economic, household, and point-of-sale location.

• marketing activities must be planned with the consumer’s time clock in mind.

Which one of these does not usually influence your behaviour as a consumer?

• friends

• family

• personal preference

• your teacher

Give the measure of how the needs and responses are collaborated and delivered to excel customer expectation.

• Trust

• Personalization

• E-loyalty

• Customer satisfaction

The recognition of the problem or need starts because the person finds a difference between:

• Actual state and Perceived discrepancy

• Actual state and Desired state

• Desired state and Problem recognition

• Perceived discrepancy and Problem recognition

Some of the external sources of information to which a person can go are:

• Reports of companies, business statistics and press

• Press articles, academic information and consumer studies

• Personal resources, Social networks and commercial sources

• Reports of companies, academic information and press