Consumer Behaviour

Consumer Behaviour

University

31 Qs

quiz-placeholder

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Consumer Behaviour

Consumer Behaviour

Assessment

Quiz

Other, Business, Education

University

Medium

Created by

Deru Indika

Used 81+ times

FREE Resource

31 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

waiting for advice

information search

enjoying the product

all the above

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A process by which a person selects, organizes and interprets the sensations received by the five senses is called

perception

sensation

interpretation

opinion

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

one's tendency in evaluating a product or object positively or negatively is referred to as

attitude

Perception

Opinion

Respond

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The followings are consumer influences, EXCEPT

culture

motivation

feelings

store ambience

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following questions is the BEST suits the obtaining information activities in consumer behaviour?

How you use the product?

How product compares with expectations?

How much you throw away after use?

How you pay for the product?

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is consumer behavior ?

The mental and emotional processes and the physical activities of people who purchase and use goods to satisfy needs and wants.

include every person or organization that has products, services or ideas to sell.

refers to ecological, social, political, technical, economic, household, and point-of-sale location.

marketing activities must be planned with the consumer’s time clock in mind.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which one of these does not usually influence your behaviour as a consumer?

friends

family

personal preference

your teacher

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