Internet Marketing Q1

Internet marketing is the process of promoting a business or brand and its products or services over the mass media using tools that help drive traffic, leads, and sales.

• TRUE

• FALSE

Internet marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails.

• TRUE

• FALSE

Application of internet marketing includes a direct response medium which a medium that helps to distribute the awareness and actual product to the consumer through distributor or agents.

• TRUE

• FALSE

A broader definition comes from the World Wide Web Consortium (W3C) which World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.

• TRUE

• FALSE

In contrast, the Web is a communications model that, through HTTP, enables the exchange of information over the internet.

• TRUE

• FALSE

One of the disadvantage of World wide web is through communication. With the introduction of the Internet, we now have the ability to send and receive messages through electronic mail- virtually instantaneously and without the need of a postage stamp.

• TRUE

• FALSE

In market development, new products/services are developed which can be delivered by the Internet. These are typically digital products.

• TRUE

• FALSE

Web design involves a whole collection of different skills from copy writing and typography to layout and art all fused together to create an interface.

• TRUE

• FALSE

One of things to consider for a website design strategy is to select the goals your site must reach if it to accomplish your mission.

• TRUE

• FALSE

Two generic website design strategies are informational/ communicational and online/ distrubution strategy.

• TRUE

• FALSE