E-ADVERTISING

Digital advertising refers to mass media that delivers commercial messages to mass audiences. Mass media is "paid media." It includes television, radio, outdoor billboards and print media

Traditional marketing is a form of conventional marketing that was used before the internet era was rampant.

In traditional advertising, marketing your business through radio and television should not be missed. This one marketing strategy can reach a very large number of listeners and viewers in a relatively short time.

Other traditional marketing strategy that you certainly shouldn't miss is marketing in public places through posters, leaflets, banners, business cards, and many other marketing tools.

Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.

One of the digital marketing channel is website marketing which enables marketers to reach Internet users on a number of digital platforms through paid ads

Integrated Marketing Communications is a simple concept. For examples, the oldest form of communication where organizations directly communicate with end users through emails, telephone, fax, text messages, catalogs and brochure known as personal selling

Digital advertising, simply put, is advertising on the Internet. Also known as online advertising, this is an integrated approach to advertising, focusing on desktop, tablet, and mobile devices.

Brand awareness is essential for launching a new brand or product or approaching a new audience as it is one of the objectives of e-advertising.

There are six main types of digital ads: display, social media, native, search, and email marketing. Many of the different types of digital advertising overlap in their characteristics or can even be used as complementary tools.