Google Ads Fundamentals
Quiz
•
Professional Development
•
Professional Development
•
Hard

Deeplina Pattanaik
Used 71+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of the following bidding strategies is suitable for traffic objective Campaigns?
tCPA
Manual CPC
eCPC
Maximize Clicks
2.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Quality Score on Google search is evaluated
Every 48 Hours
On an MTY Level
Every time someone does a search that triggers your ad
None of the Above
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Which best describes the "Optimize" ad rotation setting in AdWords?
The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions
The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often
The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of the following Tool can help in getting quantifiable trends for Search Volume of a Search Term?
Google Trends
Keyword Planner
None
Both
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Someone using the Google Russian search domain changes the language to English on the "preferences" page. This user may see ads targeted to:
English speakers in the United States
Russian speakers in English Speaking countries
English speakers in Russia
Russian speakers in the Russia
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which potential factor does Google use to calculate a search campaigns recommended daily budget?
Impressions
Conversions
Transactions
Clicks
7.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are key factors to keep in mind when choosing a bidding strategy for your campaign?
Performance, auctions, and user journey complexities
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Targeting, auctions, and campaign cost-per-click
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