Google Ads Fundamentals

Google Ads Fundamentals

Professional Development

15 Qs

quiz-placeholder

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Google Ads Fundamentals

Google Ads Fundamentals

Assessment

Quiz

Professional Development

Professional Development

Practice Problem

Hard

Created by

Deeplina Pattanaik

Used 71+ times

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15 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following bidding strategies is suitable for traffic objective Campaigns?

tCPA

Manual CPC

eCPC

Maximize Clicks

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Quality Score on Google search is evaluated

Every 48 Hours

On an MTY Level

Every time someone does a search that triggers your ad

None of the Above

3.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

Which best describes the "Optimize" ad rotation setting in AdWords?

The "Optimize" ad rotation setting allows your campaign to show ads more often, which can increase impressions

The "Optimize" ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad

The "Optimize" ad rotation setting allows the AdWords system to automatically show the better performing ads more often

The "Optimize" ad rotation setting allows two of the ads from the ad group to show to a user on the same page

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following Tool can help in getting quantifiable trends for Search Volume of a Search Term?

Google Trends

Keyword Planner

None

Both

5.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Someone using the Google Russian search domain changes the language to English on the "preferences" page. This user may see ads targeted to:

English speakers in the United States

Russian speakers in English Speaking countries

English speakers in Russia

Russian speakers in the Russia

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which potential factor does Google use to calculate a search campaigns recommended daily budget?

Impressions

Conversions

Transactions

Clicks

7.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Performance, auctions, and user journey complexities

Budget, competition, and user thought processes

Location, calls-to-action, and user conversion costs

Targeting, auctions, and campaign cost-per-click

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