MKT 243 ( Chapter 4)
Authored by n syahidah
Fun, Education, Business
1st - 5th Grade
Used 457+ times
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8 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is segmenting?
Dividing a market into subsets of consumer with common needs and characteristic
Creating a distinct image and identity for a product, service and brand in consumer's mind
Choosing which group(s) to sell the product or service to
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Choosing which group(s) to sell the product or service is..
Segmenting
Targetting
Positioning
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Creating a distinct image and identity for a product, service and brand in consumer's mind
Segmenting
Targetting
Positioning
4.
OPEN ENDED QUESTION
1 min • Ungraded
What are the 4 P's?
Evaluate responses using AI:
OFF
5.
OPEN ENDED QUESTION
1 min • Ungraded
List down the criteria of successful segmentation?
Evaluate responses using AI:
OFF
6.
FILL IN THE BLANKS QUESTION
45 sec • 1 pt
(a) segmentation divides the market into different geographical units such as nations, regions, states, counties, or cities.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The market structure is ..
demographic
geographic
psychological
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