MKT 243 ( Chapter 5)

MKT 243 ( Chapter 5)

1st - 5th Grade

8 Qs

quiz-placeholder

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MKT 243 ( Chapter 5)

MKT 243 ( Chapter 5)

Assessment

Quiz

Fun, Education, Business

1st - 5th Grade

Practice Problem

Medium

Created by

n syahidah

Used 573+ times

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8 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is augmented product?

Invincible product

Services

Not a good product

2.

OPEN ENDED QUESTION

3 mins • Ungraded

List down the 4 types of consumer product.

Evaluate responses using AI:

OFF

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The value of company and brand names.

Brand name

Brand equity

Brand Mark

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

name, term, symbol, design or combination thereof that identifies a seller’s products and differentiate them from competitor

Brand equity

Brand mark

Brand name

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The elements of a brand that

cannot be spoken.

Brand name

Brand mark

Brand equity

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

High Awareness + Perceived Quality + Brand Loyalty = Brand EQUITY.

True

False

Not sure

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Exclusive right to use a brand or part of a brand

Brand mark

Brand name

Trademark

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

‘Is a printed information appearing on or with the package’

Packaging

Labelling

Branding