MKT 243 ( Chapter 5)

What is augmented product?

• Invincible product

• Services

• Not a good product

List down the 4 types of consumer product.

The value of company and brand names.

• Brand name

• Brand equity

• Brand Mark

name, term, symbol, design or combination thereof that identifies a seller’s products and differentiate them from competitor

• Brand equity

• Brand mark

• Brand name

The elements of a brand that

cannot be spoken.

• Brand name

• Brand mark

• Brand equity

High Awareness + Perceived Quality + Brand Loyalty = Brand EQUITY.

• True

• False

• Not sure

Exclusive right to use a brand or part of a brand

• Brand mark

• Brand name

• Trademark

‘Is a printed information appearing on or with the package’

• Packaging

• Labelling

• Branding