Social Media Marketing Strategies

How does social media marketing affect small businesses?

• by helping them connect with friends

• by helping them advertise without huge investments

• by increasing their competition

• by discrediting big brands

Which statement is true of Web-based social media?

• They allow consumers to interact with and update content.

• They cannot be updated easily, as compared to print media.

• They are expensive to produce and maintain, as compared to print and television.

• They can exist independent of the Internet.

Which action describes a strategy of search engine optimation?

• using a monitoring tool such as Google search

• adding keywords in the URL of the website

• organizing contests and prizes on the website

• including a CTA to engage visitors to a website to revisit the site

Which on-site metric allows you to determine the amount of activity of a customer on your site?

• the number of unique visitors

• the number of hits on a page

• return on investment

• customer engagement

Organizations and individuals use social media marketing in various ways. Which of the following is NOT an application of social media marketing?

• using social media marketing to create an online buzz before the launch of a product

• using social media marketing to get feedback from fans, supporters, and customers to understand their needs and wants

• using social media marketing to help an organization to connect with its collaborators

• using social media marketing websites to generate additional revenue by offering paid memberships.

What serves as the best metric of your social marketing strategy?

• the number of unique visitors to your website

• the number of "hits" on your web page

• the number of "followers" you have on Twitter

• your profit

Which social media marketing concept engages visitors, getting them to revisit your website and tying them to offline events for the benefit of your company?

• call to action

• return on investment

• customer engagement

• bounce rates

What aspect of mobile apps makes them attractive for communication?

• They can be used on smartphones only.

• They facilitate fast texting between e-readers.

• They allow communication across platforms and networks.

• They allow easy access to social media even without Internet access.

What is the maximum number of alphanumeric characters that a single SMS can have?

• 140

• 170

• 160

• 150

What is a geotag?

• It gives the geographic location of the user.

• It helps users find a location based on pictures.

• It helps to give the geographic location of photos.

• It allows a user to get updates about photos from specific geographic locations.