4 Types of Diffusion

Hierarchical diffusion

• Involves the actual movement of the original adopters from their point of origin, or hearth, to a new place

• Occurs when the innovative idea diffuses from its hearth outward, but the original idea is changed by the new adopters

• Occurs when numerous places or people near the point of origin become adopters (or infected, in the case of a disease)

• Occurs when the diffusion innovation or concept spreads from a place or person of power or high susceptibility to another in a leveled pattern

The spread of ideas, inventions, or patterns of behavior to different societies

• Stimulus diffusion

• Expansion diffusion

• Relocation diffusion

• Contagious diffusion

New trends in clothing styles might originate in big cities like Paris, London, or New York. Then, they might spread to smaller cities like Boston, Chicago, or Seattle. From there, they spread to smaller towns.

• Hierarchical diffusion

• Relocation diffusion

• Expansion diffusion

• Contagious diffusion

A religion that started in City A spreads to surrounding regions, but is synthesized with existing spiritual customs. This example is best described in terms of

• hierarchical diffusion

• relocation diffusion

• stimulus diffusion

• contagious diffusion

A famous celebrity visits a small town in Alabama. During his visit, he only wears Brand X clothing. After he leaves the small town, many of the residents start wearing predominantly Brand X clothing. Which of the following diffusion patterns is described?

• Hierarchical diffusion

• Contagious diffusion

• Relocation diffusion

• stimulus expansion diffusion

Occurs when numerous places or people near the point of origin become adopters

• Relocation diffusion

• Stimulus diffusion

• Hierarchical diffusion

• Contagious diffusion

Involves the actual movement of the original adopters from their point of origin, or hearth, to a new place

• Hierarchical diffusion

• Contagious diffusion

• Stimulus diffusion

• Relocation diffusion

...................... .................. occurs when people move from their original location to another and bring their innovations with them

What type of diffusion is this?

• Relocation diffusion

• Stimulus diffusion

• Hierarchical diffusion

• Contagious diffusion

What type of diffusion is this?

• Relocation diffusion

• Stimulus diffusion

• Hierarchical diffusion

• Contagious diffusion