Week 2 & 3 Topics

Keywords on the Display Network are always considered broad match. That means:

• Your ads will rotate and show the highest performing ad more

• You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default

• You don't need to select any placements

• You have the best change of increasing your quality score

What is the maximum CPC bid?

• The highest amount you will pay for each click on one of your ads

• The amount you need to pay to outbid your competition

• The actual amount you pay each time a visitor clicks on one of your ads

• The amount you need to spend to gain a top ad placement

Which bidding strategy should Ajay use to increase phone calls to her local catering business?

• Cost per view (CPV)

• Cost per thousand (CPM)

• .

  Cost per Acquisition (CPA)

• Cost per Click (CPC)

An advertiser on the Google Display Network should use negative keywords to:

• prevent text ads showing on irrelevant themes

• prevent ads showing on irrelevant themes

• prevent ads showing on YouTube

• automatically adjust bids for less relevant keywords

A display advertiser is focussed on his direct response campaign and wants to achieve a high number of conversions. This advertiser should use ___ in order to achieve the best return on investment.

• Target CPA bidding

• Frequency Capping

• Cost-Per-View bidding

• vCPM bidding

Which of the following is a recommendation that should be met before an advertiser can begin using Target CPA Bidding?

• The campaign has received 15 conversions in the past 30 days (Historical data)

• Ads in the campaign must surpass a minimum impression activity threshold

• The campaign should be newly created and using ‘Search and Display Networks'

• One can start with a new campaign

Which of the following bidding options are available on the Google Display Network?

• CPC, CPM

• CPA, CPM, CPC

• CPC, CPM, IPC

• CPM, CPC, eCPM

View-through conversions show an advertiser how many people saw one of their ads and then:

• converted within a 30 day period

• clicked on a different ad and converted within a 30 day period

• subsequently clicked on their ad and converted within a 30 day period

• visited their site within a 30 day period

One of the use of Keyword Planner is:

• to identify new keyword ideas based on Google searches and web site content

• to know about your competitors campaigns

• to gain insight into performance of campaigns

• to identify new keywords based on device targeting settings

Which tool should be used by a user in the India to view how their ad would appear to someone in the Australia?

• Google ads Editor

• Keyword Planner

• Ad Preview and Diagnosis Tool

• Google Analytics