MARKETING REVIEW

At which time did marketing emerge?

• During the middle ages

• During World War I

• During the Industrial Revolution

• During the twentieth century

The promotion of products or brands through one or more forms of electronic media correctly defines which of the following?

• Infomercials

• Internet marketing

• Digital marketing

• Telecommunication Marketing

Which of the following is NOT a pathway in the Marketing Career Cluster?

• Marketing Research

• Professional Sales

• Merchandising

• Customer Service

Define the term Marketing:

• the action or business of promoting and selling products or services, including market research and advertising.

• an organization which is tax exempt

• The stages through which individual products develop over time.

• producing a positive public image. Campaign to create a favorable public image for a person, organization or company

Which of the following is NOT a career in the Marketing Communications pathway?

• Database administrators

• Sales representatives

• Public relations managers

• Advertising executives

Define the term Advertising:

• following and studying a professional in order to learn a trade

• The name, symbol, slogan message or design used to identify a products reputation and image.

• A company offers several complementary products in one package

• the act of calling public attention to a product or service

Which of the following is NOT a possible duty for a professional working in the Marketing Research pathway?

• Analyze information to design new products

• Predict future sales

• Illustrate catalogs in order to inform customers

• Position a company’s strategies against those of its competitors

Which pathway includes the duty of designing and assembling product displays which make products appealing and accessible to customers?

• Professional Sales

• Marketing Management

• Merchandising

• Marketing Communications

Customer service representatives fall under which pathway?

• Marketing Management

• Merchandising

• Marketing Research

• Marketing Communications

Which of the following is NOT a career and technical student organization mentioned in the presentation?

• MSO

• DECA

• BPA

• FBLA