Personal Finance- Consumer Awareness

Four common marketing tactics are:

• Repetition, buyer's remorse, product positioning, significant purchase

• personal selling, financing, repetition, product positioning

• competition, financing, opportunity cost, personal selling,

• branding, personal selling, opportunity cost, financing

Refers to the financial opportunity that is given up because you choose to do something else with your money.

• opportunity cost

• opportunity purchase

• missed my chance!

Which of the following is NOT a form of product positioning?

• shelf positioning

• packaging and color

• financing

• brand recognition

The purpose of advertising is to:

• Tease the consumer

• Inform the consumer

• Persuade the consumer

• All of the above

What is the process of communicating the value of a product or service to customers?

• Product positioning

• Marketing

Which of the following is NOT a need?

• Housing

• Eating out

• Utilities

• Food

The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness.

• Product positioning

• Branding

When a company places an ad and offers no interest on your purchase for three years:

• They are not interested in making a profit.

• They are showing their appreciation to you by giving you free money.

• The cost of the financing is built into the price of the item.

• All of the above.

Zero percent financing is nothing more than a really good marketing tool.

• True

• False

Repetition has proven to be an ineffective marketing technique.

• True

• False