IDENTIFYING TRENDS

Businesses ______ to predict change and spot emerging trends in order to stay relevant and beat the competition.

• needs

• need

One important step in identifying trends is to distinguish ____ from fads.

• they

• them

TRENDS _______ problems and become stronger over time.

• solve

• solves

FADS come fast and fade away.

• TRUE

• FALSE

A FAD is any behavior followed by people for a _____ period of time.

• long

• short

It's often hard to tell the difference ________ trends and fads.

Businesses _________ be able to to see how to take advantage of a new trend and plan long-term strategies.

• should

• shouldn't

New forms of technology also aid trend ______.

Kevin Alloca is the trends manager for youtube. _____ job is to track videos that go viral.

• his

• her

• my

• their

There ______ also predictive tech websites that encourage trends spotters to work together.