BIAS

Bias means .... (Except)

• when an author takes one side of a controversial issue

• when an author does not want to consider what other people have to say about it

• when an author consider both sides, good and bad things of something

• when an author only takes one part of a certain viewpoint

One of the example of harmless bias is ....

• bias in an ad

• bias in political campaign

• bias used for insulting racial group

• bias used in criticizing religious group

Text 1 (for question no. 3-6)

Read the ad below, then answer the questions by choosing the best option.

From Nature with love and technology

Fresh and tasty

Safe and healthy

Straight from a self-flowing springs

Processed and bottled with

Modern hygienic high technology equipments

The most unique product

AQUA – natural mountain spring water

Pioneer of the bottled water industry in Indonesia

First awarded the Indonesian Industry Standard – SII No.

2040-90

What is the tone of the writer?

• Emotional

• Sentimental

• Praising

• Serious

What does the writer hope to accomplish?

• Persuade the readers

• Describe the features

• Explain the process

• Attract the audience

What is the object of the writer’s bias?

• AQUA bottled water

• All bottled water

• Bottled water industry

• Bottled water standard

What bias do the underlined words reveal?

• Weakly negative

• Weakly positive

• Strongly positive

• Moderately positive

How to identify bias?

Text 2 for Question 8-12

LETTER TO THE EDITOR

To the Editor:

When are the newspaper going to expose all these blasted insurance companies? My home insurance company just notified me that it is placing a $ 50 deductible on my policy because I had five claims in three years. All claims were the result of kids busting windows, painting my house red during Halloween, and such things.

Why have insurance if you’re not covered for such things? Why be penalized for something that isn’t your fault?

My car insurance has sky-rocketed in the past five years, despite the fact that I didn’t have one claim in years and years.

It’s interesting to note that my insurance agents no longer come to my home, as they did in the past. Instead, they always phone to give me the bad news. They don’t dare step into my house anymore probably for fear I might shoot one of them in cold blood.

(From Reading II Module 3)

What is the purpose of the letter?

What is the tone of the letter?

Who is the letter addressed to?