Marketing - "The 4 Ps"

The Gap has created a new pop-up advertisement to introduce their new line of khakis.

• Product

• Place

• Pricing

• Promotion

Apple Computer decided to create and sell the new IPhone.

• Product

• Place

• Pricing

• Promotion

Janet owns two McDonald's restaurants and has decided to open another restaurant in a new mall.

• Product

• Place

• Pricing

• Promotion

When Nintendo Wii was introduced into the marketplace, the consumer cost for an X-Box was greatly reduced.

• Product

• Place

• Pricing

• Promotion

Paco's Pizza decided to sell its pizza and pasta through a website as well as in their current restaurant.

• Product

• Place

• Pricing

• Promotion

During the two weeks before Christmas, Target and Walmart both mailed flyers to advertise holiday sales.

• Product

• Place

• Pricing

• Promotion

Ford Motor Company decided to update the Mustang since sales in the 1960s had been so good.

• Product

• Place

• Pricing

• Promotion

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory.

• Product

• Place

• Pricing

• Promotion

J. C. Penney runs newspaper advertisements every weekend to help increase sales.

• Product

• Place

• Pricing

• Promotion

After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans.

• Product

• Place

• Pricing

• Promotion