Marketing 3.01-3.03 Quiz

Marketing 3.01-3.03 Quiz

9th - 12th Grade

25 Qs

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Marketing 3.01-3.03 Quiz

Marketing 3.01-3.03 Quiz

Assessment

Quiz

Life Skills

9th - 12th Grade

Medium

Created by

Jeremy Lewis

Used 20+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is one way businesses use computer technology to obtain information to improve their product or service mix?

by mailing questionnaires to customers
by tracking visitors to their websites
by compiling detailed databases
by preparing interactive software programs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why would a business use a broad product mix?

to assure that the product lines are related
to decrease legal liabilities
to relate the products to the target market
to promote one stop shopping

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the quality level of a product an important product or service management decision?

It identifies a product's brand
it protects the consumers
It reflects the image of the business
it refers to the way the product works

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand or trade names are used primarily to identify which component?

The market
The standard
The product
The trend

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light.  The company is positioning its product according to which strategy?

Price and quality
features and benefits
relation to other products in a line
unique characteristics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does a company need to know the life-cycle stages of its products 

to prevent imitators from entering the market
to adapt its marketing strategies
to predict the length of the life cycle
to find new uses for the product

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The direction in which a market or industry is moving is called a:

trend
movement
cycle
brainstorm

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