Retail Marketing

According to Philip Kotler, definition of retail is the

• marketing mix (4P's) including price, product, promotion and price.

• concept of selling goods or service in the outlet mall.

• activities involved in selling goods or services to the final consumers for personal, non-business use.

• activities involved in creating brand awareness among new potential customers.

Below factors are environment of retailing, EXCEPT:

• Demographics

• Psychology

• Economics

• Social

Centrally owned or managed shopping district that is planned, has balanced tenancy (the stores complement each other in merchandise offerings). This concept is applicable for

• Neighborhood Business District (NBD)

• Freestanding Retailers

• Secondary Business Distric (SBD)

• Shopping Centre or Mall

Below are the type of demonstration, EXCEPT:

• TV

• Window display

• Sign

• Audio visual

What are Stores / Shops?

• Shops and Stores can be described as physical (traditionally bricks and mortar)

• Shops and Stores can be described as non physical (traditionally bricks and mortar)

• Shops and Stores can be described as online ecommerce.

• Shops and Stores can not be described as physical (traditionally bricks and mortar)

Online retailing ............

• can be described as physical (traditionally bricks and mortar)

• this means selling in a physical store and online

• is a mix of two things to form one

• Online shopping (sometimes known as E-tailing, from "electronic retail" or E-shopping) is a form of electronic commerce

Hybrid..........

• Using more than one of the retail channels to sell through

• Can be described as physical (traditionally bricks and mortar) and either permanent or temporary

• A hybrid is a mix of two things to form one. Hybrid retail stores link the importance of a physical store with E-commerce and / or hospitality and leisure facilities.

• Can not be described as physical (traditionally bricks and mortar) and either permanent or temporary

Temporary shops are also known as...

• Pop up shops

• Pop shops

• Top shops

• Pop down shops

Markets.............

• Indoor or outdoor – these can be general markets or specialist markets, such as arts and crafts markets, French, Christmas and Farmers' markets.

• Traditional temporary stores include seasonal shops such as Christmas shops and firework shops.

• This can differ depending on what is being sold, some last for a day only, others trade for weeks or months.

• Is a mix of two things to form one

Define guerrilla marketing.

• monkeys in an advert

• army based promotion

• a surprise and interesting form of advertising

• all of the above