14 Sales

What is the main objective of the sales department?

• Improve customer service

• Improve the property’s appearance

• Increase customer loyalty

• Increase the business’ bottom line

What is the primary task of sales professionals?

• Conduct quality audits

• Increase customer loyalty

• Increase the business’s bottom line

• Locate, connect and engage clients

1. What is the one thing all sales departments need?

• A large staff

• A strong budget

• Flexible work environment

• Sales staff with good people skills

1. What sales position is responsible for identifying and implementing sales strategies?

• Director of Meeting, Events, and Convention Sales

• Director of Sales

• Sales Manager

• Vice President or Director of Sales and Marketing

What sales position is responsible for overseeing sales managers and sales staff?

• Director of Sales

• Director of Meeting, Events, and Convention Sales

• Sales Manager

• Vice President or Director of Sales and Marketing

What sales position is responsible for guiding the day-to-day sales efforts?

• Director of Sales

• Director of Meeting, Events, and Convention Sales

• Sales Manager

• Vice President or Director of Sales and Marketing

What sales position is responsible for creating a sales plan and monitoring its success throughout the year?

• Director of Sales

• Director of Meeting, Events, and Convention Sales

• Sales Manager

• Vice President or Director of Sales and Marketing

In order to accomplish his or her responsibilities, what must a sales professional be willing and able to do?

• Be organized and use good time-management skills

• Be well-spoken

• Use good listening skills

• All of the above

Which prospecting method allows sales to collect usable information on potential clients that can then be followed up with an e-mail or phone call?

• Cold calls

• Customer relationship management

• Online lead generation

• Referrals

What information should be placed in a CRM database?

• Anything relative to past and future customer interactions

• Contact information only

• Demographic information only

• Family size only