1.5 Target Audience

How does an audience an a target audience differ?

• OAPs

• Children

• Audience is a particular group of people, target audience is everyone

• Audience is everyone, target is a particular group of people

Which is NOT used to define a target audience?

• Gender

• Hair colour

• Ethnicity

• Age range

Which is used to define a target audience?

• Height

• Weight

• Location

• Looks

Target audience for this poster?

• 3-5 year olds, girls, English speaking, English speaking countries

• 10-15 year olds, cross gender, English speaking, English speaking countries

• 3-5 year olds, cross gender, English speaking, English speaking countries

• 3-5 year olds, cross gender, English speaking, International

Target audience for this poster?

• 40 + year olds, women, English speaking, English speaking countries

• 10-18 year olds, cross gender, English speaking, English speaking countries

• 40 + year olds, men, English speaking, English speaking countries

• 40 + year olds, women, White British, English speaking countries

Target audience for this poster?

• 7-11 year olds, females, English speaking, English speaking countries

• 2-3 olds, females, English speaking, English speaking countries

• 7-11 year olds, males, English speaking, English speaking countries

• 7-11 year olds, females, English speaking, National

Target audience for this poster?

• 16 + year olds, cross gender, English speaking, international (English speaking)

• 60+ year olds, cross gender, English speaking, international (English speaking)

• 16 + year olds, males, English speaking, international (English speaking)

• 16 + year olds, females, English speaking, international (English speaking)

Target audience for this poster?

• 11-13 year olds, males. English speaking, International (English speaking)

• 30 + year olds, cross gender. English speaking, International (English speaking)

• 30 + year olds, females. English speaking, International (English speaking)

• 30 + year olds, males. English speaking, International (English speaking)

Target audience for this poster?

• 60 + years old, females, English speaking, national

• 60 + years old, males, English speaking, national

• 60 + years old, cross gender, English speaking, national

• 40 + years old, cross gender, English speaking, national

Target audience for this poster?

• 5 - 9 year olds, males, English speaking, international (English speaking)

• 5 - 9 year olds, cross gender, English speaking, international (English speaking)

• 11-13 year olds, cross gender, English speaking, international (English speaking)

• 18-20 year olds, cross gender, English speaking, international (English speaking)