S2 Business: Marketing

What method of market research finds secondary information?

• Field Research

• Desk Research

What is market research?

• When a business prices their products lower than competition.

• When a business asks someone to research a possible location to open a shop.

• When a business looks to find out the needs and wants of its customers.

• When someone researches the local Farmer's Market opening times.

What is primary information?

• Information that someone else has found out.

• Information that is available online.

• Information that you find out yourself for a specific purpose.

• Information available in a newspaper.

Which of the following are examples of field research (more than one answer):

• Survey

• Newspaper article

• Google

• Focus Group

Information found first hand for a specific purpose is called what?

• Field research

• Desk research

Which of the following are examples of desk research?

• Questionnaire

• Internet research

• Encyclopedia

• Survey

What is an advantage of field research?

• It is cheaper to get

• It is more reliable as you have got it yourself

• It is quicker to get

• It is easier to obtain

Which is a disadvantage of desk research?

• It is more expensive to get than field research.

• It take much longer to obtain.

• It involves a lot more effort as you have to go out and gather it yourself

• It may be old & outdated which may lead to bad decisions being made.

What does it mean if the information contains bias?

• Information is one-sided as it involves someones opinion.

• Information is old and useless.

• Information is not specific to your research.

• Information is excessive and not needed.

Which field research technique involves getting a group of customers together face-to-face with an employee of the organisation to discuss their products and gain feedback?

• Personal Interview

• Focus Group

• Survey

• Questionnaire