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CH 9 Sports and Entertainment Marketing

Other

9th - 12th Grade

Used 2+ times

CH 9 Sports and Entertainment Marketing
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19 questions

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1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Premium seats and/or premium ticket packages generally ____________.

feature extra value or benefits

Are only sold to wealthy fans

Are tied to season ticket purchases

All of the above

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

By segmenting fans based on their buying habits and demographic information,organizations can effectively ___________.

Create sales lists

Reduce sales efforts

Scale back on marketing expenditures

All of the above

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The Internet provides many access points for fans choosing to purchase tickets online, including __________.

TicketMaster.com

Individual team, league or event websites

Fandango.com

All of the above

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

_________ is a factor that has a direct influence on attendance and ticket sales.

Team performance

Sponsorship revenue

Player salaries

All of the above

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The frequency of special promotions and size of sales staffs are dependent upon a team’s available ticket inventory.

True

False

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Technology has created new, easily accessible outlets for the sale of sports or event tickets by unauthorized third parties.

True

False

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Sponsorships increase in value with a decrease in ticket sales.

True

False

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