CH 9 Sports and Entertainment Marketing

Premium seats and/or premium ticket packages generally ____________.

• feature extra value or benefits

• Are only sold to wealthy fans

• Are tied to season ticket purchases

• All of the above

By segmenting fans based on their buying habits and demographic information,organizations can effectively ___________.

• Create sales lists

• Reduce sales efforts

• Scale back on marketing expenditures

• All of the above

The Internet provides many access points for fans choosing to purchase tickets online, including __________.

• TicketMaster.com

• Individual team, league or event websites

• Fandango.com

• All of the above

_________ is a factor that has a direct influence on attendance and ticket sales.

• Team performance

• Sponsorship revenue

• Player salaries

• All of the above

The frequency of special promotions and size of sales staffs are dependent upon a team’s available ticket inventory.

• True

• False

Technology has created new, easily accessible outlets for the sale of sports or event tickets by unauthorized third parties.

• True

• False

Sponsorships increase in value with a decrease in ticket sales.

• True

• False

There is no correlation between a sports franchise’s stadium or facility and ticket sales.

• True

• False

Statistics have shown that consumers are more likely to support athletes and entertainers who have developed a “bad boy” reputation and public persona.

• True

• False

By segmenting fans based on their buying habits and demographic information,an organization can effectively increase renewal and retention rates.

• True

• False