CE 2 IM

A successful site requires an effective, sustained marketing strategy beyond presenting a collection of products, services, images, videos or other files.

• TRUE

• FALSE

Email marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

• TRUE

• FALSE

Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

• TRUE

• FALSE

Content marketing requires keyword targeted content, with the proper title, heading, subheadings, tags, meta descriptions, image descriptions, etc.

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• FALSE

A search engine is a web service that uses web robots to query millions of pages on the Internet and creates an index of those web pages.

• TRUE

• FALSE

A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.

• TRUE

• FALSE

In SEO, indexing is the means by which search engines can find out what is published out on the World Wide Web.

• TRUE

• FALSE

One of the disadvantages of SEO is helps you to gain market share which being on top of the search list means a high tendency for your website to be found by Internet users.

• TRUE

• FALSE

Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time.

• TRUE

• FALSE

Facebook posts may be limited to 140 characters, but a well-optimized ad can still generate impressive reach and virality.

• TRUE

• FALSE