A process for providing significant value-added benefits to the supply chain in a cost-effective way is known as ____________ __________ in logistics.

• customer relationship

• customer service

• customer centric

• customer care

Customer service is located in the _________ _________ part of the marketing mix.

The elements of customer service in logistics are:

• Price

• Product quality

• Service

• Security

• Loyalty

Customer service is simply an activity or performance measures in the company and it is not part of overall corporate philosophy.

• True

• False

Customer service is the measure of how well the logistics system is performing in providing _________________________ for a product or service.

The following are activities related to customer service EXCEPT:

• The ease of checking stock

• Placing and order

• Post sale support of the item

• Negotiating price with suppliers

If the level of customer service is high, the company will be able to accomplish these things EXCEPT:

• retain existing customers

• attract more customers

• retain existing suppliers

The customer service level that an organization provides has a direct impact on the following EXCEPT:

• market share

• total logistics costs

• overall profitability

• management structure

Customer service is similar to customer satisfaction.

• True

• False

Transshipment is part of the _____________ elements of customer service.