Marketing 4Ps

Which of the following questions might marketers ask when they are working on the product element of marketing?

• How much should the product cost?

• What level of quality should be produced?

• Where should the product be sold?

• What media should be used to promote the product?

A product’s marketing mix consists of:

• Positioning, product, price, and promotion.

• Product, price, promotion, and place.

• Product, profile, price, and promotion.

• Promotion, psychographics, price, and place.

McDonald's conducts extensive research to determine the most cost-effective way to transport their products. This is which P of the marketing mix?

• Product

• Price

• Place

• Promotion

Communication used to inform, persuade, and remind customers about a business’s product would be part of... ?

• Promotion

• Place

• Price

• Product

Many movie theatres charge a lower admission during specific times (e.g. Super Saver tickets or Cheap Tuesdays) to encourage more people to come at that time. What element of marketing is the focus of this strategy?

• Product

• Price

• Place

• Promotion

Determining whether or not to sell your product through a wholesaler or a retailer relates to which component of the marketing mix?

• Product

• Price

• Place

• Promotion

A business wants to build customer awareness of features and benefits in its products that are better than their competition. Which element of the marketing mix is most likely to help them achieve this?

• Product

• Price

• Place

• Promotion

What does target market mean?

• the market that your product is in

• those consumers who haven't bought your product

• the consumers you want to buy your product

• the markets overseas

Personal selling, Youtube ads and billboards are all examples of which part of the marketing mix?

• Product

• Price

• Promotion

• Place

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

• Product

• Place

• Promotion

• Price