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Marketing 4Ps

Authored by Emmeline Be

Business

9th - 10th Grade

Used 107+ times

Marketing 4Ps
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following questions might marketers ask when they are working on the product element of marketing?

How much should the product cost?

What level of quality should be produced?

Where should the product be sold?

What media should be used to promote the product?

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product’s marketing mix consists of:

Positioning, product, price, and promotion.

Product, price, promotion, and place.

Product, profile, price, and promotion.

Promotion, psychographics, price, and place.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

McDonald's conducts extensive research to determine the most cost-effective way to transport their products. This is which P of the marketing mix?

Product

Price

Place

Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Communication used to inform, persuade, and remind customers about a business’s product would be part of... ?

Promotion

Place

Price

Product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Many movie theatres charge a lower admission during specific times (e.g. Super Saver tickets or Cheap Tuesdays) to encourage more people to come at that time. What element of marketing is the focus of this strategy?

Product

Price

Place

Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Determining whether or not to sell your product through a wholesaler or a retailer relates to which component of the marketing mix?

Product

Price

Place

Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business wants to build customer awareness of features and benefits in its products that are better than their competition. Which element of the marketing mix is most likely to help them achieve this?

Product

Price

Place

Promotion

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