IDEO Process

Guess when was this "Deep Dive @ IDEO" video recorded?

• 2019

• 2009

• 1999

• 1989

What was IDEO trying to reinvent?

• Smart Trolley

• Supermarket Shopping Experience

• Barcode Scanner

• Baby Stroller

IDEO team spent _______ days working on this project.

• 3

• 4

• 5

• 7

Have you ever seen IDEO's shopping cart in Malaysia?

• Yes

• No

IDEO hires only designers.

• TRUE

• FALSE

Which of the following is NOT designed at IDEO?

• Monster shoes by CROCS

• Apple computer mouse

• Nike sunglasses

• Android phone

Team diversity speeds up innovations at IDEO.

• TRUE

• FALSE

On Day 1, IDEO team went out to the supermarket to ________________.

• Interview

• Observe

• Take Photos

• Distribute Questionnaire

IDEO's successful brainstorming rules include ...

• One conversation at a time

• Stay focused on the topic

• Encourage wild ideas

• Defer judgement

• Build on the ideas of others

IDEO team redesigned the shopping cart based on which FOUR themes?

• Searching

• Checkout

• Shopping

• Safety

• Speed