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PRODUCT STRATEGY

Authored by Salasiah Bahrin

Business

1st - 5th Grade

Used 18+ times

PRODUCT STRATEGY
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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The term _________ is mostly used as a need-satisfying entity.

Place

Product

Promotion

Price

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The total product personality is mostly enhanced through the _____________ features.

Branding

Labelling

Packaging

Associated

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________ is the basic element of the product.

Core product

Branded product

Specific product

Differentiated product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_____________ provides written information about the product.

Branding

Package

Label

Logo

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________ increases aesthetics and sales appeal.

Package

Label

Logo

Brand mark

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ___________ is defined as a name, term, symbol, design or a combination of them which is intended to identify the goods and services of one seller and to differentiate them from those of competitors.

Brand name

Brand mark

Trade mark

Brand

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

People buy ___________ and not the physical object.

Brand

Services

Product

Ideas

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