Psychology of Consumer Behaviour - A level

Turley and Milliman(2000) grouped the atmospheric variables in a retail store into five categories. Which among the following are not a variable that they identified?

• External Variables

• General Interior Variable

• Entertainment Variables

• Human Variables

__________ is the most important dependant variable identified in most studies reviewed by Turley and Milliman(2000)

• Purchasing behaviour

• Time spent in shop

• Rating of enjoyment

• Human Variable

What are approach and avoidance behaviours?

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In the study by Finley et al. (2006), Which casino design gaurenteed a higher chance of returning customers?

• Maze Model

• Playground Model

What was the dependant variable that was measured by Finley et al. in the quasi experimental study conducted on six casinos?

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Which layout forces the customer to explore more of the shop before accessing what they really need?

• Free-form layout

• Grid layout

• Racetrack Layout

Identify at least one drawback of the research conducted by Finley et al. on the layout of online grocery stores.

• Lack of Ecological Validity

• Cultural Bias

• Extraneous Variables

The study by Vrechopolous et al. demonstrated that a _______________ layout was most useful in terms of finding items on a shopping list when using an online store.

• Racetrack Layout

• Grid Layout

• Free-form Layout

• Maze Layout

List at least two measures taken by Vrechopolous et al. to maximise the ecological validity of their study?

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In brief, North et al. (2003) found that

• Classical music worked as well as pop music in improving customer sales

• The effect of music on consumer behaviour and increase consumer purchases depended on the preferences of the consumer more than the music itself

• It is the conjoined effect of the classical music and the interior design of the shop that encouraged customers to spend more. In short music is synergistic.

• Classical music promotes an upmarket atmosphere which in turn encourages contextually appropriate behaviour, like spending more time and money on various courses like drinks and desserts etc.