Psychology of Consumer Behaviour - A level

Turley and Milliman(2000) grouped the atmospheric variables in a retail store into five categories. Which among the following are not a variable that they identified?

• External Variables

• General Interior Variable

• Entertainment Variables

• Human Variables

__________ is the most important dependant variable identified in most studies reviewed by Turley and Milliman(2000)

• Purchasing behaviour

• Time spent in shop

• Rating of enjoyment

• Human Variable

What are approach and avoidance behaviours?

In the study by Finley et al. (2006), Which casino design gaurenteed a higher chance of returning customers?

• Maze Model

• Playground Model

What was the dependant variable that was measured by Finley et al. in the quasi experimental study conducted on six casinos?

Which layout forces the customer to explore more of the shop before accessing what they really need?

• Free-form layout

• Grid layout

• Racetrack Layout

Identify at least one drawback of the research conducted by Finley et al. on the layout of online grocery stores.

• Lack of Ecological Validity

• Cultural Bias

• Extraneous Variables

The study by Vrechopolous et al. demonstrated that a _______________ layout was most useful in terms of finding items on a shopping list when using an online store.

• Racetrack Layout

• Grid Layout

• Free-form Layout

• Maze Layout

List at least two measures taken by Vrechopolous et al. to maximise the ecological validity of their study?

In brief, North et al. (2003) found that

• Classical music worked as well as pop music in improving customer sales

• The effect of music on consumer behaviour and increase consumer purchases depended on the preferences of the consumer more than the music itself

• It is the conjoined effect of the classical music and the interior design of the shop that encouraged customers to spend more. In short music is synergistic.

• Classical music promotes an upmarket atmosphere which in turn encourages contextually appropriate behaviour, like spending more time and money on various courses like drinks and desserts etc.