Marketing 4.01-4.06

Marketing 4.01-4.06

9th - 12th Grade

25 Qs

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Marketing 4.01-4.06

Marketing 4.01-4.06

Assessment

Quiz

Life Skills

9th - 12th Grade

Medium

Created by

Jeremy Lewis

Used 8+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are promotional media such as newspapers and television referred to as mass media?

They can direct promotions to a specific audience.
They try to meet the needs of many businesses.
They reach a lot of people at the same time.
They try to meet the needs of many businesses.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of out-of-homemedia?

A poster on the wall of a subway station
An eye-appealing card placed in a mailbox
A calendar imprinted with a company's name
An electrical sign located in a high-traffic area

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben received a$50 check from the telephone manufacturer.What type of sales-promotion technique was used?

Warranty
Coupon
Sweepstakes
Rebate

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common communications channel used in public relations?

Billboards
Trade shows
Product displays
Press releases

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?

Press releases, online social networks, and print advertisements
Newsletters, annual report, and the company's website
News conferences, consumer blogs, and employee manuals.
Policy manuals, commercials, and sponsorships

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In planning marketing activities and in making marketing decisions, marketers use a variety of data gathered by a(n)

Inventory control system

Double-entry bookkeeping system

File of employee records

Marketing-information management system

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A primary benefit that magazine advertising offers is the ability to

deliver a low-cost message.
target a group of individuals interested in specialized content.
get an ad published at the last minute.
reach almost all homes throughout the United States.

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