Advertising Stategies

When a company uses someone famous to sell an idea or product

• Beautiful People

• Celebrity

• Cute Mascots and Characters

• Hearstrongs

"Red Bull gives you wings" is an example of...

• Music/Theme Song

• Humor

• Statistic/Testimonials

• Catchy Slogan

This is an example of...

• Beautiful People

• Cute Mascots and Characters

• Wahoo! Excitement!

• Put Downs

Using a song by Imagine Dragons is an example of...

• Wahoo! Excitement!

• Music/Theme Song

• Humor

• Celebrity

Toucan Sam is an example of...

• Heartstrings

• Cute Mascot/Character

• Celebrity

• Beautiful People

An ad that evokes a specific emotion is using which advertising technique?

• Heartstrings

• Humor

• Music/Theme Song

• Beautiful People

This is most likely an example of which advertising technique?

• Put Downs

• Heartstrings

• Humor

• Beautiful People

What 2 advertising strategies does this ad use?

• Testimonial/Statistics

• Put Downs

• Celebrity Sighting

• Humor

Ads that use flashy colors and give the consumer they will have a lot of fun if they use their product is an example of...

• Put Downs

• Humor

• Wahoo! Excitement!

• Catchy Slogan

This is an example of...

• Put down

• Statistics/Testimonials

• Humor

• Catchy Slogan