What is Marketing

The major trends that challenge the marketer in this new millennium are

• Ethics and social responsibility

• Independent

• Internet

• Information technology explosion

Consumers will not buy enough products unless a company initiates more grand sales and promotions is referring to

• product philosophy

• marketing philosophy

• sales philosophy

• production philosophy

Below are core concepts of marketing EXCEPT

• Products

• Needs

• Market

• Mall

• Transaction

Product philosophy assumptions is

• Consumers prefer products in the market that are affordable to them.

• Consumers favour products of higher quality, performance and excellent innovative features.

• Consumers will not buy enough products unless a company initiates more grand sales and promotions.

• Consumers will be loyal to the company on condition that the company can satisfy their needs and wants better than other firms in the market.

The invention of transportation modes such as motorcars and airplanes as well as sophisticated communication gadgets.

Above statement is referring to

• internet

• information technology explosion

• rapid global development

• ethics and social responsibility

Below are philosophy of marketing management EXCEPT

• marketing philosophy

• market philosophy

• product philosophy

• production philosophy

the company has excess stock due to production overcapacity, it can increase the demand by running promotional campaigns to encourage quick sales.

Above is an example of

• marketing management

• demand management

• customer relationship management

If product performance is ________ than expectations, satisfaction is high.

• lower

• higher

Consumers satisfy their needs and wants by using _____________ offered by companies.

• supplier

• products and services

• customer services

• phone calls

_________ derived from consumers’ wants which are supported by their purchasing power

• demand

• needs

• wants