Apparel II 3.01 Marketing Mix

In which part of a situation analysis should Matt describe why his product is better than others?

• competition

• target market

• objectives

• action plan

Cove Fabrics has a large billboard downtown. This is an example of which part of the marketing mix?

• Product

• Price

• Place

• Promotion

A one year promotional plan for advertising, sales promotions, public relations, and personal selling are in which part of the marketing plan?

• situational analysis

• objectives

• strategies

• tactics

Belk defines the demographic and geographic records of an area, to determine a new store location. Which part of the marketing plan is this?

• Competition

• Target Market

• Objectives

• Action Plan

Michael determines that he needs to sell 20 baseball caps to recover the cost of production to break even. This is an example of which part of the marketing mix?

• Product

• Price

• Place

• Promotion

During which part of the marketing plan does one consider how their product is different or better than the competition?

• situation analysis

• objectives

• strategies

• tactics

Wal-Mart stocks beach items in its coastal stores and camping items in its mountain stores in North Carolina. This is an example of:

• competition

• target market

• objectives

• action plan

A skirt costs $10 to make and sells for $15. The profit margin is $5. This is an example of which part of the marketing mix?

• Product

• Price

• Place

• Promotion

Susan is considering the color, style, and quality of her new outfit. This is an example of which part of the marketing mix?

• product

• price

• place

• promotion

In which part of the marketing plan do you make decisions regarding product, price, place, and promotion?

• situation analysis

• objectives

• strategies

• tactics