advertising

Which one below is communication objectives

• increase sales

• economic justifications

• increase brand knowledge

• produce qualifiable results

All below influence sales except

• technology used

• product quality

• product price

• customers

In theory, how many percentage of customers will influenced by advertising

• 5%

• 20%

• 25%

• 40%

Based on the kfc ads, this is a good example for ....

• communication objectives

• conative objectives

• affective objectives

• cognitive objectives

This is good example for.........

• brand awareness

• brand knowledge

• brand attitude

• purchase intention

Factors below influencing the advertising budget except....

• product life cycle

• product price

• product features

• product durability

Who are creative person?

• very structured personality

• Very organized person

• Very conventional attitude

• Very abstract human

Imagination is very important than knowledge. Who said this statement?

• Philip Kotler

• Albert Einstein

• Abraham Lincoln

• Bill Gates

Creativity is a subset from three area of studies, which one billow is the three studies?

• motivation, Expertise & Thinking skill

• knowledge, feeling & behaviour

• motivation, knowledge & attitude

• fast learning, fast thinking & fast access

Below is attitude of creative person, except....

• are easy bored

• are dependent

• makes a lot of mistakes

• work hard