Product Lifecycle Stage 1

All products have a unique product lifecycle

• true

• false

• Not sure

The product lifecycle shows.... (choose two correct sentences).

• stages a product goes through from development to decline

• the difference variations of the product

• the level of adoption as it goes through its life

• prediction of the future of the product

The section of a market controlled by a particular business is called.....

• market growth

• market share

• market control

• market product

Which two (2) of the following are characteristics of the development stage?

• falling sales

• product testing

• product trials

• product decline

Products that set the basic architecture for a next-generation product(s) are called...........

• Platform products

• Retail products

• Fast moving products

• Breakthrough products

Select the odd one out from the new product development process.

• Fuzzy front end

• Design

• Sales

• Fuzzy back end

Which is very important in the value chain of new product development? (Select any two)

• Customer insight

• Market research

• Sales

• Marketing

A ............is any article or substance that is manufactured or refined for sale.

• Innovation

• Substance

• Product

• Sale

One of the following products is a classic example of a product (phone) that has gone through decline

• Blackberry

• iPhone

• Techno

• Samsung

Netflix can qualify as ------------- product. Choose any two.

• Platform product

• Breakthrough product

• Incremental product

• Disruptive product