Media Planning

When planning to use social media for a business what is meant by the term 'business requirements'?

• Overall objective - Long term goal

• Short Term goal

• Medium term goal

• No goal

What is the main factor you have to consider when choosing a social media platform (site) for a business?

Select all correct answers!

• Their favourite colour

• Their type of business/ product

• Target Audience

• Shoe size

Which is the most popular social media site - so is a must for most companies?

• Snapchat

• Facebook

• YouTube

• LinkedIn

When setting targets in a plan it's important to use SMART targets. What does SMART stand for?

• Small, Medium, All, Real, Target

• Sensible, Mostly, Acute, Ready, Target

• Skillful, Mensurable, Attainable, Reasonable, Timed

• Smart, Measurable, Achievable, Realistic, Time-Bound

What would be on the action plan?

• Day number & day of the week

• Main task & secondary task

• Both of the above

• None of the above

Why are 'Keywords' important to have in social media profiles and posted content?

• Access a secure location

• When people are searching on a search engine for your sort of service or business yours will come up

• Password for the website

• Magic formula to a successful action plan

What time of day is best to post content on your social media site?

• Depends on when your target audience are mostly online

• Depends on when you are awake

• Depends on when you are at work

• All day long as many posts as possible

What is a publishing schedule used for?

Select all correct answers

• To show how often to post content

• To show what date and time to post

• To show what type of post

• Ti give details of the content of the post

How do you develop an online community?

Select all correct answers

• Posting questions and surveys for feedback

• Responding back to peoples comments promptly

• Ignore negative comments or complaints

• Don't link social media pages with company website

Why is it important to have a social media policy in place for your employees to follow?

Select all correct answers

• To help reduce risks and issues associated with business use of social media

• To be unfair to employees

• To keep the company image looking good

• To ensure company confidentiality