SWOT Analysis

A change in customers' likes and interests may be seen as an

• Opportunity

• Strength

• Weakness

• Threat

Internal factors that may limit a company's ability to achieve its goals would be known as an

• Strength

• Weakness

• Opportunity

• Threat

If a business conducts a SWOT analysis to decide whether or not to expand, which of the following would be categorized as an opportunity?

• money is available for the expansion

• new competition could enter the market

• there is a potential for increased profits

• company expenses have increased

Which option below lists the internal factors of a SWOT analysis?

• Strengths and Opportunities

• Weaknesses and Threats

• Weaknesses and Strengths

• Threats and Opportunities

Which option below lists the external factors of a SWOT analysis?

• Strengths and Opportunities

• Weaknesses and Threats

• Weaknesses and Strengths

• Threats and Opportunities

A damaged reputation would be considered a (n)

• Strength

• Weakness

• Opportunity

• Threat

You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

Great customer service would be considered a (n)

• Strength

• Weakness

• Opportunity

• Threat

External factors that a company may be able to take advantage of would be listed under

• Threats

• Opportunities

• Strengths

• Weaknesses

When your competitors have access to better channels of distribution, that would be considered a(n)

• Strength

• Weakness

• Opportunity

• Threat