Oracle CX Marketing Responsys

You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.

Why is this happening?

• You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.

• The seed group is corrupted. You must delete and re-create the seed group with the test data desired.

• You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

• When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

• Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

• Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.

• Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

• Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.

Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

• Ensure that there are no Connect jobs updating the column to be deleted.

• Ensure that there are no active campaigns referencing the column to be deleted.

• Check to make sure there are no forms referencing the column.

• Check to see whether the data column is being used by the customer for external analytics purposes.

Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.

How should you reply?

• We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.

• Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.

• There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

• Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting to use for your reports in the future.

The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.

As the Responsys Administrator, how can you provide a custom report that the team can easily access from the Insight menu?

• You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

• Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

• Create the custom report and schedule it to be sent by email to the executive team every single day.

• Create the custom report and save it to the Insight account folder. Right-click to copy the link for the report. Send the link to the executive team and tell them to use it whenever they want to view the report.

Your new Responsys customer wants to begin sending email campaigns.

Which three practices should they employee for their IP address warm-up process? (Choose three.)

• Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

• Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.

• Test out a new re-engagement email campaign by sending emails to lapsed or non engaged subscribers.

• Send carefully planned content to highly engaged recipients.

• Minimize complaints and bounces to establish a good reputation with each ISP.

In RPL, how do you reference a value in a data source?

• project_name.field_name

• data_source_alias.filed_name_alias

• data_source.field_name

• fieldname

You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.

How should you create a form rule to accomplish this?

• Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

• Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

• Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

• Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.

• Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

• Sent Date = August 1 to August 2, 2016

• Sent Date = August 1, 2016

• Interval Date = August 1, 2016 plus one day

• Event Date = August 1, 2016

• Live Date - August 1, 2016

You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.

How should you join or reference data from the table?

• After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.

• The number of records in the supplemental table cannot exceed the total number of records in the profile list.

• You must make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.

• You must have a one-to-one relationship between a profile list record and a record in the supplemental table.