Consumer Behaviour

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• Consumer interest

• Consumer attitude

• Consumer behavior

• Consumer perception

Tags

CCSS.RI.11-12.5

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

The Foremost stage of the consumer buying decision-making process as Proposed by John Dewey

• Need Recognition

• Information Search

• Evaluating Alternatives

• Purchase Decision

ACCORDING TO McKINSEY,AMID THIS COVID-19 CRISIS,CONSUMERS TEND TO FOCUS MORE ON:

• LUXARY ITEMS

• BASIC NEEDS

• REAL ESTATE

• PHYSICAL SHOPPING

THE OUTBREAK OF THE CORONAVIRUS HAS:

• UNPENDED LIFE AND BUSINESS IN UNIMAGINABLE WAYS

• ONLY NEGATIVE EFFECT ON CONSUMER BEHAVIOR

• ONLY POSITIVE EFFECT ON CONSUMER BEHAVIOR

• NO EFFECT ON CONSUMER BEHAVIOR

Tags

CCSS.RI.8.1

CCSS.RI.8.8

CCSS.RL.11-12.1

CCSS.RL.8.1

CCSS.RL.9-10.1

COVID-19 is a health and economic crisis that has a sustainable impact on:

• consumer attitudes

• consumer preference

• consumer buying decision

• All of these

In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:

• Personal View

• Opinion

• Reference Group

• All of these

Consumer behaviour includes ______.

• a field of study that focuses on consumer activities

• search for information and actual purchase

• an understanding of consumer thoughts, feelings and actions

• All of these

Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior

• Cognitive Dissonance

• information search

• enjoying the product

• all the above

Which of the following is not part of the buyer decision proocess?

• Information Search

• Evaluation of Alternatives

• Post Purchase Behavior

• All of the other answers are part of the buyer decision process.

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

• Purchase decision

• Evaluation of alternatives

• Need recognition

• Post-purchase behavior