Principles of Marketing Unit 2

Political, economic, sociocultural, technological and legal factors are all a part of an organisation's _______________ environment?

• Macro

• Micro

• Internal

• Ethical

• All of the above

Which of the following is part of an organisation's marketing environment?

• The organisation's micro-environment.

• The organisation's macro-environment.

• Any internal or external force that affects the organisation's ability to create, communicate, deliver and exchange offerings of value.

• All of the options listed are part of an organisation's marketing environment.

Customers are a part of an organisation's _____________environment.

• internal

• micro

• macro

• customers are not part of the organisation's environment

• internal and macro

The Australian Government regularly conducts a census, collecting information about everybody who is in Australia on a given date. Many of the questions asked in the census are demographic. Which of the following is not a demographic characteristic?

• Age

• Ethnicity

• Gender

• Marital status

• All of the above are demographic characteristics.

5. 5. Cartwrights Law Firm spends time analysing the political, economic, sociocultural, technological, environmental and legal factors which are affecting their organisation. These factors form the _______________ environment?

• macro

• micro

• internal

• ethical

• All of the above

Which of the following is not a part of an organisation's microenvironment?

• Customers

• Demographic

• Competitors.

• All of the options listed are a part of an organisation's macro environment.

Working for the Aldi supermarket chain, you are very aware of the activities of your company's competitors; Coles and Woolworths, and find that you frequently make changes to your business in response to actions they have taken. You also notice that they react when you make changes to your business offering. This competition is occurring within the:

• internal environment.

• external environment

• the macro-environment.

• micro-environment.

In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect of its marketing environment?

• political

• socio-cultural

• competitive

• economic

Your company has decided to investigate its likelihood of success if it expands its operations from a national company to a multinational company. The key environmental factors that your company must consider when analysing this extended marketing environment include:

• •Demographic

  •Cultural

  •Political

  •Economic

  •Technological

  •Natural

• •Business

  •Cultural

  •Political

  •Competitive

  •Natural

• •Demographic

  •Public

  •Political

  •Economic

  •Technological

• •Demographic

  •Cultural

  •Customers

  •Economic

  •Technological

  •Suppliers

As part of your marketing degree you decide to investigate factors affecting people's attitudes, beliefs, behaviours, preferences, customs and lifestyles. These macro environmental forces which you investigate are collectively known as:

• •Demographic

• •Natural

• Socio-Cultural

• Political/Economic