Landing pages

What is a landing page?

• It is a webpage that serves as the starting point of website. It is the default webpage that loads when you visit a web address that only contains a domain name.

• It is a page on a website that describes a particular product or service. This can include specific specs and features, and it may also provide information about the manufacturer and brand.

• It is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

• It is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does.

Which are the main components of a landing page? Choose all correct answers.

• A unique selling proposition (USP)

• The benefits of your offering

• A hero image or video

• Some form of social proof

• A single conversion goal (or your call to action)

Which is the most important purpose of a landing page?

• to create a first impression and communicate the primary goal of the site

• to communicate effectively all possible information about an item you're selling

• to show what collections are available

• to convert site visitors into sales or leads

How can you create a landing page with GemPages?

• From the GemPages Dashboard, select Home Pages in the list and hit Create a new template at the top right corner.

• From the GemPages Dashboard, select Product Pages in the list and hit Create a new template at the top right corner.

• From the GemPages Dashboard, select Sub Pages in the list and hit Create a new template at the top right corner.

• From the GemPages Dashboard, select Collection Pages in the list and hit Create a new template at the top right corner.

• From the GemPages Dashboard, select Blog posts in the list and hit Create a new template at the top right corner.

How to hide Header and Footer of a landing page with GemPages. Take a screenshot and provide the link here.

What landing pages are really well-designed? Select all correct answers.

• The CTA button color draws prospect attention.

• The headline and sub-headline work together to form a strong value proposition.

• The image gives an inside look into what using the product is actually like.

• A landing page has too many visual distractions.

• A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

What is the conversion rate?

• is the percentage of single page visits (or sessions) in which a person leaves your website from the landing page without browsing any further

• is calculated by dividing the number of conversions by the number of clicks (and then multiplying by 100 for a percentage).

• is the rate at which customers stop doing business with an entity

What is up-selling?

• is a sales technique used to get a customer to spend more by purchasing a product that's related to what's being bought already.

• is the technique of offering a more budget-friendly alternative to the product or service initially considered by the customer.

• is a sales technique used to get a customer to spend more by buying an upgraded or premium version of what's being purchased.

Which are tools for tracking customer behaviors? Select all correct answers.

• Google Search Console

• Optimizely

• AB Tasty

• Google Analytics

What is true about A/B testing?

• A/B Testing and optimization are the same thing

• You should A/B test everything

• is the act of running a simultaneous experiment between two or more variants of a page to see which one performs the best.

• You have to run a test until it reaches statistical significance