Landing pages

Landing pages

KG

12 Qs

quiz-placeholder

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Landing pages

Landing pages

Assessment

Quiz

Computers, Design

KG

Practice Problem

Hard

Created by

Minh Nguyễn

Used 7+ times

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12 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a landing page?

It is a webpage that serves as the starting point of website. It is the default webpage that loads when you visit a web address that only contains a domain name.

It is a page on a website that describes a particular product or service. This can include specific specs and features, and it may also provide information about the manufacturer and brand.

It is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

It is commonly used by all types of businesses to give customers more insight into who is involved with a given business and exactly what it does.

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which are the main components of a landing page? Choose all correct answers.

A unique selling proposition (USP)

The benefits of your offering

A hero image or video

Some form of social proof

A single conversion goal (or your call to action)

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the most important purpose of a landing page?

to create a first impression and communicate the primary goal of the site

to communicate effectively all possible information about an item you're selling

to show what collections are available

to convert site visitors into sales or leads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can you create a landing page with GemPages?

From the GemPages Dashboard, select Home Pages in the list and hit Create a new template at the top right corner.

From the GemPages Dashboard, select Product Pages in the list and hit Create a new template at the top right corner.

From the GemPages Dashboard, select Sub Pages in the list and hit Create a new template at the top right corner.

From the GemPages Dashboard, select Collection Pages in the list and hit Create a new template at the top right corner.

From the GemPages Dashboard, select Blog posts in the list and hit Create a new template at the top right corner.

5.

OPEN ENDED QUESTION

30 sec • Ungraded

How to hide Header and Footer of a landing page with GemPages. Take a screenshot and provide the link here.

Evaluate responses using AI:

OFF

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What landing pages are really well-designed? Select all correct answers.

The CTA button color draws prospect attention.

The headline and sub-headline work together to form a strong value proposition.

The image gives an inside look into what using the product is actually like.

A landing page has too many visual distractions.

A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the conversion rate?

is the percentage of single page visits (or sessions) in which a person leaves your website from the landing page without browsing any further

is calculated by dividing the number of conversions by the number of clicks (and then multiplying by 100 for a percentage).

is the rate at which customers stop doing business with an entity

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